Februari 27, 2018
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Ebook Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success, by Sean Ellis Morgan Brown
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success, by Sean Ellis Morgan Brown
Ebook Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success, by Sean Ellis Morgan Brown
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Review
“In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.” —Eric Ries, bestselling author of The Lean Startup “It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.” —Nir Eyal, bestselling author of Hooked “Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom (plus the anecdotes and stories) have rarely been discussed outside of a small circle of people, and they give real insight into how digital growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business.” —James Currier, managing partner, NFX Guild “There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn how to do deep data analysis, and how to think about developing features into your products that drive growth directly.” —Josh Elman, partner, Greylock Partners “Marketers realize that marketing as we’ve known it will be replaced by growth hacking. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth.” —Geoffrey Colon, Communications Designer at Microsoft and Author of Disruptive Marketing "Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." —Patrick Vlaskovits, New York Times Bestselling Author of Hustle and The Lean Entrepreneur"Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book." --Annabell Satterfield, Growth Mentor, 500 Startups"A terrific book [that] belongs up there with Geoffrey Moore, Eric Ries and Steve Blank’s books as a fundamental part of the canon of StartUpLand" -- Jeff Bussgang, Harvard Business School Lecturer, and general partner at Flybridge Capital Partners
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About the Author
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. Morgan Brown is a startup-marketing veteran and launched GrowthHackers.com with Sean. Both speak regularly at major conferences including SXSW, TechWeek, HubSpot, and others.
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Product details
Hardcover: 320 pages
Publisher: Currency (April 25, 2017)
Language: English
ISBN-10: 045149721X
ISBN-13: 978-0451497215
Product Dimensions:
6.4 x 1.1 x 9.5 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
80 customer reviews
Amazon Best Sellers Rank:
#40,299 in Books (See Top 100 in Books)
Just received my copy of Hacking Growth and I can already tell that it is going to be one of those classic business books that I return to again and again long after reading it the first time. The book is full of incredibly smart ideas for ways to grow your business - no matter what business you are in. What I love the most is that everything in the book is backed up with proof and examples of how these techniques and ideas have been used with proven and repeated success--so after reading this book there is no need to just throw something out there to see what sticks anymore.The book is presented in a smart and thoughtful format, with part 1 covering the method and process of Growth Hacking and part 2 being the playbook for applying the method of Growth Hacking to your specific business. I think the format makes the book easily digestible and I found the writing thorough and the information to be actionable.Simply put, Hacking Growth is a must-read for any marketer, manager, owner, or entrepreneur who is trying to grow their business in today's ever-changing market.
This book is so packed with great ideas and methods it's crazy! If you are looking for a combination of real practical advice, inspiring stories and actual methods- yes actual methods you can start using- you need this book! Did you ever wish you could download someone's brain and experience? Well now you can download Sean and Morgan, it's that good. My book is covered in highlights, pages dog eared, pieces of paper stuck through it, It's become my growth bible, my reference guide and my inspiration. You will read and re-read it, every page is packed with solid advice on each stage of growth, even how to build a growth team and manage experiments. It's a must read if you are into growth and growth hacking!
What I liked most about Hacking Growth was that it gives business owners, managers, marketers-- anyone responsible for growing their own company-- a solid explanation and understanding of what is needed to attain rapid growth and then follows that up with a straightforward framework that can be immediately implemented in your company regardless of your industry.The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my single greatest takeaway is that the companies that learn the fastest, grow the fastest. And the many, many examples in the book make it easy to see how companies take advantage of many small wins over time to build up a big advantage.While I'm not from the tech industry, I truly feel like the authors did an excellent job of showing how this process can apply to businesses of all types, using examples of restaurants and grocery stores in addition to the big name tech companies.I definitely think anyone responsible for results and business growth can benefit from reading this book.
This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business.The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches.The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end.The steps the authors will walk you through in detail:Part 1 – The Method-Building growth teams-Determining if your product is a must have-Identifying your growth levers-Testing at high-tempoPart 2 – The Growth Hacking Playbook-Hacking acquisition-Hacking activation-Hacking retention-Hacking monetization-A virtuous cycle of growthIf you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you.I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.
I felt that the book was well written, and the authors did a good job of dispelling the myth that "growth hacking" is simply about tweaks to a company's marketing strategy. The book expressed some important concepts related to product-market fit that are often times ignored when conversations about growth hacking take place. It was an "easy" read (in the colloquial sense), and I recommend it for anyone who is in a product manager, marketing, sales, or general analyst role.
Great Read!!! Not being an avid reader a book must cover an interesting topic and be written in Layman's terms. From the first two pages I was hooked. Working in the SAAS space and wondering why some decisions are made by marketing that don't make sense "Hacking Growth" helps make sense of all of it. I highly recommend for anyone in sales who feels like marketing is not listening and making strange decisions. Very thought provoking and easy to understand just how valuable data is and when used properly can help a business grow quickly.
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